HND in Digital Marketing & E-Commerce

Master performance advertising, Search Engine Optimization (SEO), growth funnels, social media management, data analytics, and digital brand scaling on campus in Buea.

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“

Learning how to run profitable Meta ads and rank websites on Google helped me scale e-commerce brands across West and Central Africa.

Kelly ForchuGrowth Marketing Lead / Graduate

Drive Revenue and Growth Through Modern Digital Channels

Learn to build and execute high-converting digital marketing campaigns, analyze customer acquisition costs (CAC), manage online storefronts, and master search engine dominance in our marketing labs.

DURATION

2 Years (4 Semesters)

Full-Time & Evening Tracks

PROGRAM TUITION

250,000 FRS / Year

Payable in Flexible Installments

APPLICATION FEE

15,000 FRS

One-Time Non-Refundable

CAMPUS & FORMAT

Bakweri Town

100% On-Campus • Buea

Career Outcomes

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Digital Marketing Strategist

Plan, execute, and scale multi-channel acquisition funnels for corporate brands and tech startups.

KEY RESPONSIBILITIES

•Paid advertising (Google/Meta/TikTok)
•Analytics tracking and conversion optimization
•Email marketing automation

ESTIMATED INDUSTRY SALARY3,000,000 – 7,500,000 FRS / Year

E-Commerce Manager

Manage online stores, product catalogs, customer retention funnels, and payment gateways.

KEY RESPONSIBILITIES

•Shopify & WooCommerce management
•Inventory forecasting and pricing strategy
•Checkout conversion rate optimization

ESTIMATED INDUSTRY SALARY3,500,000 – 8,000,000 FRS / Year

Admission Requirements

TO APPLY, YOU WILL NEED:

Non-refundable Application Fee: 15,000 FRS (MTN MoMo or on-campus)
Completed Application Form
GCE Advanced Level (2 papers) or equivalent
2 Passport Photos
Copy of National ID

CONDITIONAL ADMISSION & PATHWAYS:

• Business and marketing bridging fundamentals provided.

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Course Descriptions

Curriculum syllabus designed with international technology standards and MINESUP accreditation.

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MKT 101Search Engine Optimization (SEO) & Copywriting

On-page SEO, technical audits, keyword research, backlink strategies, and persuasive copywriting.

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Skills and Support for Your Success

Live Ad Budget Practice

Students run live test campaigns with real budgets on partner brands in Buea.

•Google & Meta Ads Certifications
•Real e-commerce store launches

Frequently Asked Questions

Are practical ad campaigns included?

Take the Next Step in Your Tech Career

Admissions are actively open. Secure your seat in our Bakweri Town campus computer labs in Buea.

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